Case Studies

Explore real career paths of retail professionals, from starting on the shop floor to management positions, and the skills and decisions that shaped their success.

Being a Graduate Management Trainee: Case Study

When Lou Webster, 24, graduated from Chichester University with a 2:2 in Literature, she was unsure about the next direction for her career. Career Advisor�...

Being a High Street Retail Manager: Case Study

As the store manager of a high street clothing giant, Ian Cooper, 35, is usually rushed off his feet. Ian has worked for the company for two years, having st...

How I Got Noticed in My Retail Career: Case Study

Patrick Rundle, 27, is seen as the rising star of the high street retail music store he has worked for over the past four years. Career Advisor’s Casebook...

How I Learnt to Deal With Difficult Customers: Case Study

Carol Purcell, 29, worked as an assistant manager in a high street shoe shop but was finding that her lack of assertiveness when dealing with difficult custo...

I Started My Own Clothes Boutique: Case Study

When Clara Selwyn, 31, came to us to ask for some advice about her career in fashion retail, she was keen to take her successful career up a level. Career Ad...

I Worked My Way Up to Store Manager: Case Study

After gaining nine GCSE’s and two A Levels, Kenny Yung, 32, was unsure which way to head in terms of employment. Career Advisor’s Casebook Although Kenny...